Direct Mail Marketing As A Proven Methodology To Helping Businesses Grow

direct mail

Direct mail advertising is not a new trend in advertising but it is one that is sometimes overlooked by small businesses. It is a shame because this kind of advertising is capable of creating a positive response from target customers. The good thing about marketing is its ability to evolve itself with the changing times and advertising through direct mail is the best example of that. With this strategy, marketers are allowed to make a straight approach directly from the mail house to the residence or office of the customers.

Direct mail advertising is basically a process of supplying advertising materials such as leaflets, catalogs, brochures, CDs, and so on to the homes or offices of both potential and existing customers. This mode of advertising has been proven to work as evidenced by the fact that many postal service providers gain their major share of income from ad mails. Direct mail is really popular in certain countries especially in Canada where both the addressed and unaddressed mail advertisements are said to constitute 20 percent of the overall postal income of the country.

Creating a direct mail campaign can seem overwhelming at first, but it doesn’t have to be if you use simple guidelines to make sure you produce a quality print piece and provide a clean mailing list to your print vendor. Direct mail campaigns are a great way to advertise your business, not only to the local community, but to the world as well. Although many refer to such campaigns as “junk mail”, if you produce an informative and well printed piece, many will actually look at your advertisement instead if instantly throwing it away. Follow these simple steps during your next direct mail campaign and reap the benefits.


direct mail

Advertising through direct mail must include a tempting message or special offer that grabs the attention of the customer and persuade him or her to reply. There are two kinds of direct mail advertising, the first one is business to business, often shortened to B2B and the second one is business to customer or B2C. Both are really effective in eliciting response from customers, selling more products or services, and creating better brand awareness.

The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free trial CDs, pre approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.

Using the word “secret” in direct mail or general advertising is a tried and tested method of grabbing attention. Everyone wants to know secrets. Notice the clarity of the offer and the inclusion of the prices involved. Mentioning the price is always a good idea. It cuts out those who can’t afford it which makes it simpler for the advertiser as well as the target audience.

Some people will tell you that direct mail advertising is the best way for you to tap into prospective clients. It’s attractive, relatively cheap, and it allows you to have a closer relationship with your target consumers. However, if you’re too hasty about your decisions, you could end up losing a lot of money. As in most marketing efforts, it’s really a matter of what to outsource and what to do on your own.

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Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).

A direct mail campaign is an investment with the potential for great returns. Don’t make the common mistakes many businesses do. With a winning marketing combination and the right tools and messages, your campaign can come out shining.

A direct mail campaign can seem confusing and a lot of work but it is a lot less work than one would think. This article gives you tips on how to begin and execute a successful campaign.

Your direct mail list targeted the wrong customer: Not spending enough time and money on the list itself that targets your best type of consumer is a major campaign deal breaker. Quite often we throw a campaign together without a thought to what kind of marketing list we are going to use. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we rushed to purchase without checking the validity and the integrity of the list broker has let us down.

Main Question:

Do you think direct mail advertising is dead & a waste of money for advertisers ?

Best Answer: by Jake

One promoter of a high end service did as well with direct mail as web/email, the open read rates are better than email, there’s less competition and there are fewer restrictions in postal mail.

The mecca of rental mailing lists is: